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New CEO appointed for Simcro

Qualified veterinarian and animal health executive joins Simcro as CEO

HAMILTON, NEW ZEALAND: Dr Roger Wakelin has been appointed as the new CEO of animal health delivery systems company Simcro. On December 1st Roger will assume responsibility for all of the day to day operations, with current CEO Will Rouse assuming the role of Executive Chairman, while continuing to be a director and shareholder.

Roger’s experience has spanned both production and companion animals. He worked for more than a decade in production and companion animal veterinary practices in New Zealand, Ireland, UK and South Africa. Roger then moved into the animal health pharmaceutical industry and held technical, market development, marketing and senior management positions with companies such as Pitman Moore, Bayer and more recently Merial USA. Rouse says that Simcro’s Board of Directors is pleased and excited about their latest appointment.

“Roger, together with our new independent director, Dr Jorge Solé, provide Simcro with a unique understanding of the animal health space and will be of significant importance as we strive to create world class innovations for the animal health industry. This is a significant milestone in the evolution of Simcro”, says Rouse.

Will Rouse has held the position of CEO at Simcro since 2007. In 2013 The Riverside Company acquired a governing share of Simcro.

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