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NZ agritech company wins International Design Award

Simcro has continued its winning streak by scoring a prestigious 2010 Australian International Design Award in recognition of design excellence in its first outing in the competition. Results were announced in a gala ceremony in Sydney on June 4.

The company specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

Simcro’s winning product is the revolutionary Optiline™ Drencher which was developed for the new sheep drench ZOLVIX® (monepantel) from Novartis Animal Health.

The Hamilton-based design manufacturing company was also one of only nine finalists nominated for the overall Australian International Design Award of the Year.

Optiline™ was also chosen for the 2010 Powerhouse Museum Selection – a special award for products which make an important contribution to the lives of Australians. Selected products are put on display at the Powerhouse Centre in Sydney for 12 months.

“We are delighted and honoured to receive an Australian International Design Award in such impressive company. This accolade and being part of the Powerhouse Museum Selection are further confirmation that our clear focus on innovative design and serious R&D investment will reap rewards. I congratulate the Simcro team involved in Optiline™ and I also thank our clients who share our drive for excellence,” comments Simcro managing director Will Rouse.

Presented by Standards Australia, the Australian International Design Awards are held annually. The awards are Australia’s premier design assessment programme and they recognise Australian and international design and innovation excellence.

Six panels of judges spent 10 days assessing more than 200 products on their design merits this year. They selected 111 products ranging from agricultural and medical equipment to consumer appliances and sporting goods as finalists.

Judges awarded an Australian International Design Award for design excellence to 42 products and an Australian International Design Award for good design to 69 products. The top prize, the Australian International Design Award of the Year was awarded to one product that the judges believe represented world class design.

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