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The Simcro Innovation Process



1. PRODUCT BRIEF

All of our products begin with a brief. It’s Simcro’s view that we should challenge the brief to extract the widest possible parameters for success.

2. IDEATION

The first step in responding to the brief is to link the design brief to known technologies. From this technical base, we investigate more innovative possibilities, balancing them against the commercial requirements for the end product.

3. CONCEPT VISUALISATION

Simcro presents an innovation storyboard to its clients, detailing inspirations and conclusions, before traversing a wide range of options that will fulfil the brief.

4. CONCEPT FINALISATION

Our clients select their preferred concepts for further exploration.

5. CONCEPT DEVELOPMENT

Concept development is where blue-sky thinking meets commercial reality.

6. DESIGN DEVELOPMENT

This stage begins with an iterative design process that fully resolves the product against the client’s requirements and the five key criteria of Animal Welfare, Operator Safety, Treatment Efficacy, User Experience and Commercial Viability.

7. PRODUCT TOOLING

Tooling begins once the prototype has passed field-testing and is signed off by the client.

8. ALPHA TRIALS

This is the first manufacturing and assembly trial. It is the first time the final product has been produced under commercial conditions, and it is released again for final field assessment.

9. PRODUCT DOCUMENTATION

Once Alpha trials are passed, Simcro documents all user and maintenance instructions to required international standards.

10. COMMERCIAL PRODUCTION

The finished product enters production at Simcro’s production facility, and is packaged and delivered to client specifications, worldwide.

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