Simcro reaches finals in Business Awards

Simcro reaches finals in 2009 New Zealand International Business Awards

Simcro, a leading animal health delivery solutions provider, is a finalist in three categories in this year’s New Zealand International Business Awards announced today.

The Hamilton-based company is a finalist in the following categories: best business operating internationally – $10 million to $50 million; best use of design in international business and best commercialisation of intellectual property in international business.

Simcro, which started in business in 1993, specialises in highly customised designs which focus on user experience and innovation.

“We believe our continued innovation and partnerships with major multi-national pharmaceutical groups have taken us into the finals of these awards,” comments Simcro chair, John Dennehy.

Simcro’s international partners include Pfizer, Novartis Animal Health Inc, Schering-Plough Intervet, Merial, Ancare, and Argenta.

“This high level partnership and international context has taken us out of our comfort zones and driven us to world-leading innovation,” says Mr Dennehy.

For example, the company recently developed the unique Optiline TM sheep drencher, in conjunction with Novartis Animal Health Inc, Switzerland. The company took a completely fresh approach to drench delivery. Optiline’s ergonomic and revolutionary design with an angled, downward-pointing nozzle and rounded mouthguard is easy to use and is better for the welfare of both the user and the animal.

Mr Dennehy says the company currently exports over 90 percent of its products to more than 65 countries.

Climate change is another factor working in Simcro’s favour.

“Animal health is becoming a more critical issue as the temperate zones and associated animal diseases spread, compromising important food sources,” explains Mr Dennehy.

As a result, he says Simcro has an expanding product pipeline in a market where the economic cycles of the product are long.

“We have become a trusted collaborator on complex and highly confidential projects and have worked with intellectual property issues at international levels,” he adds.

“We are delighted to be a finalist in these prestigious awards as they provide a good benchmark for us,” he concludes.

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